Brand Discovery Workshop

The Brand Discovery Workshop is an interactive corporate exercise tailored specifically to each of our clients. Our well-tested Discovery process will make you see your brand's strengths and weaknesses with complete clarity. In addition, opportunities to strengthen your brand position leap out at you as the workshop progresses. (Don't worry, we are avid note-takers, so we won't miss a single inspiration!)

 
 

IDENTIFY

THE BRAND PERSONALITY

 
 
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SPECIFY

THE BRAND TARGET

 
 
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DIVERSIFY

THE BRAND POSITION

 
 
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CODIFY

THE BRAND GOALS

 
 
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CLARIFY

THE BRAND PROBLEM

 
 
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AMPLIFY

THE BRAND EXPERIENCE

 
 
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Six Facets Of Brand Expression

The Discovery process uncovers the Six Facets of Brand Expression™, allowing clients to create consistent, effective, and efficient brand experiences and build tremendous brand equity.

  • BRAND SELF:  Who you are

  • BRAND STANCE:  Why you matter.
  • BRAND SOLUTION:  What you do.
  • BRAND SPIRIT:  How you act.
  • BRAND STYLE:  How you look.
  • BRAND SOUND:  How you speak.