TRUST POINT #2

  • Not as applicable on Facebook, but it’s important on Instagram
  • Your handle is your first TRUST test that you must pass!!!!!
  • Some handles are too creative to connect
  • the handle is your first clue as to the content you should expect from the account
  • If the Content of your Feed does not match your Handle you will lose trust
  • It’s your first step in BUILDING TRUST and MAKING A CONNECTION
  • Some people will clever-their-way into losing trust (by being too clever, crazy, or creative)
  • Some people will inadvertently lose trust by not thinking through their choice in a handle
  • Pick a handle that gives a clue what your account will be about
  • Make it memorable
  • Easy to understand
  • Make sure it’s a handle I can easily tell others