Followers and "Follower Ratio"

  • The number of Followers you have has a big impact on your ability to gain new Followers
  • # of followers is possibly one of the first things a prospective follower looks at!
  • Follower-To-Following ratio
    • It’s not just the # of followers…. it’s the # of followers IN RELATION to how many you are following back
    • Like a recipe that calls for ingredients in PROPORTION to everything else…. the ratio is important.
  • I feel we are beginning to see a backlash against people with large Follower numbers, but not following many back
  • The feelings associated with being unfollowed (even from big accounts) is almost depressing
  • A large Follower-to-Following ratio signals that you will not continue to follow back
  • Having the ratio out of balance is beginning to not be helpful for account holders
  • The algorithm-based feeds mean your posts reach a fraction of your Followers (especially if you are not mutually engaging with Followers)
  • Relative parity is the key…
    • It signals “you are interested in me”