Your content is the 3rd level of trust, and the most important part of connecting.

PREDICTABILITY

  • this is key for all brands
  • CONTENT: people should know what you posted before posting it
  • STYLE is predictable
  • Your posting FREQUENCY: 
  • you want people to anticipate your posts
  • you want your followers to tag you when they find your elements elsewhere
  • your PROFILE BIO IS YOUR CONTENT GUIDE