SIGNATURE STYLE/BRANDED LOOK

  • A Signature Style (Branded Look) is predictable
  • Followers should know it’s you just by seeing the post, not your name
  • A signature style unlocks big success
  • Brightness: our eyes are attracted to brightness, so post bright pictures
  • Thumb-stopping (cause for pause)
  • Contrast; a little “pop”
  • Use a filter (in Instagram)… I think it might help reach (i know, it’s crazy)
    • Turn it all the way down, if you want to
  • Optimize for skin (exposure, color, etc)
  • Your Followers should not be able to say what filter you used. (It should be subtle)