WHAT TO POST: MESSAGING AND MIX (RATIO)

  • Ratio: a messaging mix
  • Like cooking, there is a recipe.... a mix of ingredients that make the meal just right. Too much salt, or too much pepper totally changes the end result. In fact, if get the ingredients wrong and you might ruin the meal.
  • a lot of times when people are trying to build a brand on social media, all they post about is their product/service

 

SYNERGY

When you do this right there is a SYNERGY or compounding effect

  • compounding is 1 + 1 = 3

 

KEYS TO A FEED THAT ADVANCES YOUR BRAND

  • ATTRACT
  • INSPIRE (An uncommon perspective on a very common experience)
  • RETAIN (not just retaining Followers, but retains engagement)

BALANCE

  • No matter how much you love a product people generally don’t want to follow a feed that is simply a product promotion feed.

PLAN YOUR POST!!!

  • We place too much emphasis on things that are unintended because we have not planned our posts, or running too fast and reaction-posting. 
  • Determine what's important to your messaging, determine how much time you want to invest in covering each point, and evaluate to make sure you are on track
  • Tools for planning posts can be found at the end of this course

Your bio is your guide. When you don’t know what to post go back to your bio!