GREAT CONTENT STARTS WITH YOUR BIO

Let your bio be your guide.

  • If it’s not related to your bio, don’t post it
  • Dial-in your message and story using your bio
  • There needs to be some variety, but also a sense of story consistency
  • When you stick to it, and don’t deviate from it, it makes your message more clear, understandable, repeatable, powerful, predictable, anticipated