• length (will be truncated). I TRY to keep all non-story posts fit without truncation
  • your potentials typically are reading every word! 
  • write with Emojis IN MIND… even if you don’t use them
  • Using emoji’s… think it through.
  • don’t inform… use emotion
  • Be RELATABLE….. keep in mind that emotions are relatable even if experiences are not
  • INSPIRE- an uncommon perspective on a very common experience
  • HUMOR
  • EMOTION
    • people buy based on emotion, not information
    • emotion connects in ways that information can’t
    • Don’t tell me what you’re doing. tell me what you feel about what you’re doing…
    • don’t show a picture of the new Peppermint Bark Latte from Starbucks. Instead, show how much you love peppermint, or how you set your calendar to the date that these come back, and so on. show your candy cane striped sweaters, show your red stockings….
    • don’t show Cinderella’s castle… show me how excited you are to be at the Castle!
  • GRAMMAR (trust)