EXCITEMENT

  • excitement connects
  • depending on the brand you’re building you may have to really dial-in the excitement
  • A few brands (like fashion/lifestyle bloggers) may be able to get away with a little less excitement compared to people selling makeup, life coaching, supplements, weight loss, fitness coaching, etc
  • if you’re not over-the-moon excited about it then don’t expect your audience to be
  • You need to own it! you need to buy into you before anyone else will
  • I like to think of it like there is a “buying threshold”... a boiling point for purchase-making. a level of excitement that no one buys until that threshold is exceeded
  • like boiling point of water…. 211 degrees is just hot water
  • to get water to boil the fire is MUCH hotter than 212; YOU have to be much hotter!
  • Think of some of the infomercials that are still etched in your mind: Tony from ShamWow, or Billie Mays and OxyClean
  • your passion must be high enough to cause them to boil over!