- also known as a call-to-action
- tell people what you want them to do.
- If you fail to tell interested potentials what to do they often will do nothing
- you may think it’s obvious that potentials can comment, or friend-request you, or send you a direct message…. but it’s not as obvious as you may think.
- Point: When people are uncertain about what to do THEY DO NOTHING EVEN IF THEY ARE INTERESTED
- We’ve all been in this situation before; we get paralyzed when it’s not clear what we should do.
- Tell people to comment, tag, share, use an emoji, post, post with a hashtag, etc
- Make it incredibly EASY AND CLEAR what to do.