DEFAULT ACTION/CTA

  • also known as a call-to-action
  • tell people what you want them to do.
  • If you fail to tell interested potentials what to do they often will do nothing
  • you may think it’s obvious that potentials can comment, or friend-request you, or send you a direct message…. but it’s not as obvious as you may think.
  • Point: When people are uncertain about what to do THEY DO NOTHING EVEN IF THEY ARE INTERESTED
  • We’ve all been in this situation before; we get paralyzed when it’s not clear what we should do.
  • Tell people to comment, tag, share, use an emoji, post, post with a hashtag, etc
  • Make it incredibly EASY AND CLEAR what to do.