OUTBOUND ENGAGEMENT = CARE

  • engagement equals caring
    • people don’t care how much you know until they know how much you care
    • care for them
    • you are not a celebrity
    • social media is all about the Follower. 
    • people wrongly say “building my empire” or “my journey” or “follow me…” people are not interested in you. I’m interested in you being interested in me :-)
    • nobody is interested in helping you become an instagram celebrity. they want to be the celebrity.
  • Engaging with your Followers is ALMOST as important as the content that you post
  • There is a life-saying that applies equally to social media: “no one cares how much you know until they know how much you care.” 
  • you could ALMOST have mediocre content with great engagement and be successful (ALMOST)
  • OUTBOUND ENGAGEMENT: Likes, Comments, shares, tags, and Direct Messages
  • Success tips: Turn on Post notifications for specific “insta-hopefuls” (facebook equivalent)
  • Create a list to store in my notes application on my phone. by storing it a certain way I can one-touch click it, and their feed will open in the Instagram app
  • There are strategies that people use… (like, like, like, comment…?) but the bottom line is you must engage
  • Use tools (but there are possibly hidden dangers in using them if Instagram decides to penalize users for this level of automation)