WelcomeTo the Brand Identity Checkup!

 
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Let's Begin!

Please register to start your Brand Identity Checkup.

 
 
 
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BRAND CAR

If your brand was a car what car would it be?

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BRAND INTERSECTION

Walgreens is "located at the corner of Happy and Healthy". What is the "intersection" where your brand is located?

 

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BRAND PROMISE

What problem (or problems) does your brand solve for your customers?

 
 
 
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BRAND ANIMAL

If your brand was an animal (real or fictitious) what would it be?

 

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BRAND DOCUMENTARY

Who would voice a documentary about your brand if we could have anyone in the world do it? (This and be any person or character; real or fictitious, past or present.)

 

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BRAND PERSONALITY

If your brand was a person (real or fictitious) who would it be?  (This can be any person or character; past or present.)

 

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BRAND ATTRIBUTES

What keywords best describe how you want your audience to perceive your brand?

 

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BRAND CHOICE

Why do your customers choose your brand over competing options?

 

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BRAND CHANNEL

If your brand could run a commercial on ONE CHANNEL what ONE CHANNEL would you choose?

 

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BRAND DIFFERENTIATORS

What three traits separate your brand from your competition, and why?

 
 

When brands compete, "experience" wins.